Sade (band)

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Sade (band)

Sade (pronounced IPA: /de/ shah-DAY-') are an English band that formed in 1983. The band's music features elements of R&B, soul, jazz, and soft rock. The band is named after their British Nigerian lead vocalist, Sade Adu.

Sade's debut album, Diamond Life, went Top Ten in the U.K. in late 1984 and sold platinum. In 1986, Sade won a Grammy for Best New Artist. Sade's US certified sales so far stands at 23.5 million units according to Recording Industry Association of America (RIAA),[1] and has sold more than 50 million units worldwide to date. They were ranked at #50 on VH1's list of the 100 greatest artists of all time.[2]



Sade were formed in 1982, when members of a Latin soul band Pride Sade Adu, Stuart Matthewman, and Paul Spencer Denman together with Paul Anthony Cook formed a break-away group and began to write their own material. In 1983, Andrew Hale joined the band, though Cook left in 1984. Sade, named after their lead singer, made their debut in December 1982 at Ronnie Scott's Club in London, in support of Pride. In May 1983, the band performed their first US show at Danceteria Club in New York City. Sade received more attention from the media and record companies than Pride and finally separated. On 18 October 1983, the band signed with Portrait Records. All Sade albums were released through this label until it was absorbed by its parent label Epic Records in 1986.

On 25 February 1984, Sade released their first UK single "Your Love Is King". Their debut album Diamond Life was released on 28 July 1984 in the United Kingdom, where it peaked at #2 and was later certified 4x Platinum by the BPI. The band embarked on their first major UK tour, augmented by Dave Early (drums), Martin Ditcham (percussion), Terry Bailey (trumpet) and Gordon Matthewman (trombone). On 8 December 1984, the band released their first U.S. single "Hang on to Your Love", with the Diamond Life album following on 23 February 1985. Also in 1985, Sade won a BPI "Brit Award" for "Best Album". A third single, "Smooth Operator", was released from the album with a video directed by Julian Temple. It was nominated for two MTV Video Music Awards"Best Female Video" and "Best New Artist". On 13 July 1985, Sade performed at the Live Aid at Wembley Stadium in London. Sade Adu became the only African-born artist to appear in front of the live audience of 75,000, and an estimated worldwide television audience of 1.4 billion in 170 countries.

On 16 November 1985, Sade released their second album Promise in the United Kingdom (released in the US on 21 December 1985). The album peaked at no.1 both in the UK and the US; it was certified double Platinum by the BPI in the UK, and quadruple Platinum in the US. In 1986, Sade Adu was nominated for an American Music Awards for Favorite Soul/R&B Female Video Artist and won a Grammy Award for Best New Artist. In late 1985, Sade went on their first world tour to promote Promise. Augmenting the band were Dave Early (drums), Martin Ditcham (percussion), Gordon Matthewman (trumpet), Jake Jacas (trombone & backing vocals), Leroy Osbourne (vocals) and Gordon Hunte (guitar). On 28 June 1986, the band performed at the Artists Against Apartheid Concert in the Freedom Festival on Clapham Common in London. In 1987, the band were nominated for a Grammy Award for Best R&B Vocal Performance by a Duo or Group for Promise.

On 14 May 1988, Sade released their third album Stronger Than Pride in the United Kingdom (released in the US on 4 June 1988). The album peaked at number 3 in the UK and has been certified Platinum by the BPI. It was preceded by the single "Paradise" which made the UK top 30 (and top 20 in the US). The band toured across the world again, augmented by Blair Cunningham (drums), Martin Ditcham (percussion), Leroy Osbourne (vocals), Gordon Hunte (guitar), James McMillan (trumpet) and Jake Jacas (trombone & vocals).

In 1989, Sade Adu was nominated for an American Music Award for Favorite Soul/R&B Female Artist.


Sade released their fourth album Love Deluxe on 11 November 1992 in the U.K. and November 21 in the US. The album peaked at number 3 on the US Album charts and was certified Quadruple-Platinum (4x),[3] but stalled at no.6[4] on the UK charts before being certified Gold[5] by the BPI.

In 1993, the band recorded a cover of the Percy Mayfield song "Please Send Me Someone to Love" for the Academy Award winning film Philadelphia, before launching their Love Deluxe world tour. Joining the band were Leroy Osbourne (vocals), Gordon Hunte (guitar), Trevor Murrell (drums), Karl Vanden Bossche (percussion) and Rick Braun (trumpet).

The 1994 Grammy for Best R&B Performance by a Duo or Group was awarded to Sade for "No Ordinary Love", featured in the 1993 film Indecent Proposal. In November, the group released their first compilation album, The Best of Sade. The album hit shelves on 12 November in the UK and on 26 November 1994 in the US, where it peaked at number 9 on Billboard's Album Chart[6] and was certified Quadruple-Platinum.[7]

In 1996, Hale, Denman, and Matthewman formed their own band as a side project, Sweetback, and released their self-titled first album.


In October 2000 Sade famously came out of retirement to perform at the prestigious MOBO Awards. Her appearance at the MOBO Awards ceremony was her first live performance since the early nineties and started a wave of speculation that a possible Sade comeback was in the cards. On 13 November 2000, Sade released their fifth studio album Lovers Rock in the United Kingdom (released the day after in the US). Their first album in eight years, Lovers Rock peaked at number 18 in the UK (their only studio album not to make the top 10) though was certified Gold by the BPI. It fared better in the US, peaking at number 3. It also won the Grammy Award for Best Pop Vocal Album in 2002.

The band toured the US throughout 2001. The tour resulted in a live album, Lovers Live, which was released in the UK and US in February 2002.

In 2005, the band contributed the track "Mum" to the Voices for Darfur DVD.

The title track to Soldier of Love was released on the website and debuted on radio stations on 8 December 2009.[8]


Sade's sixth studio album Soldier of Love was released worldwide on 8 February 2010, their first album of new material in almost ten years.[9]

Following the release of the "Soldier of Love" single on 8 December 2009, the track debuted at number 11 on the Urban Hot AC chart, making it the highest debut of the decade and the third highest all-time on the Urban Hot AC chart. "Soldier of Love" debuted at number 5 on the Smooth Jazz airplay chart and became the first ever vocal to hit number 1 on the Smooth Jazz Top 20 Countdown.[10]

After moving 502,000 copies, the album topped the Billboard 200 chart during its debut week. The album is the band's first number 1 album since the 1986 Promise, which was number 1 on the Billboard charts for two consecutive weeks. The group released the second single from the album, "Babyfather", in April 2010, followed by a video in May.

The band performed the first single from their new album on UK's Friday Night with Jonathan Ross on 26 February 2010.

On 13 April 2010, the band performed "Babyfather" and "The Sweetest Taboo" on US' Dancing With The Stars. In September 2010, the group announced the first dates of their global tour, Sade Live to begin in April 2011.[11]

On VH1's 100 Greatest Artists of All Time, Sade ranked at 50.[12]

In 2011, Sade received their fourth Grammy Award (Grammy Award for Best R&B Performance by a Duo or Group with Vocals) for Soldier of Love and released their second greatest hits album, The Ultimate Collection. On Friday 8 July 2011, they premiered their new music video "Love Is Found".


  • Sade Adu vocals, lyricist, songwriter
  • Stuart Colin Matthewman guitar, sax, songwriter
  • Paul Spencer Denman bass, songwriter
  • Andrew Hale keyboards, songwriter


Main article: Sade discography

Studio albums
  • Diamond Life (1984)
  • Promise (1985)
  • Stronger Than Pride (1988)
  • Love Deluxe (1992)
  • Lovers Rock (2000)
  • Soldier of Love (2010)

Compilation albums
  • The Best of Sade (1994)
  • The Ultimate Collection (2011)
Other albums
  • Remix Deluxe (1992)
  • Lovers Live (2002)


  • 1894 Tour (1984)
  • Promise Tour (198586)
  • Sade in Concert (198889)
  • Love Deluxe World Tour (199394)
  • Lovers Live Tour (2001)
  • Sade Live (2011)


Video / Live performances

  • Life Promise Pride Love (1993)
  • Live Concert Home Video (1994)
  • Lovers Live (2002)
  • The Ultimate Collection DVD Videos (2011)

Music videos

Diamond Life' (1985)
  • Your Love is King 3:37 (Directed by Jack Semmens)
  • Smooth Operator 4:17 (Directed by Julian Temple)
  • Hang on to Your Love 3:58 (Directed by Brian Ward)
  • When am I Going to Make a Living 3:34 (Director unknown, this video is not available on the Sade video collection)
Promise (1986)
  • Never as Good as the First Time 3:54 (Directed by Brian Ward)
  • Sweetest Taboo 5:02 (Directed by Brian Ward)
  • Is it a Crime 7:02 (Directed by Brian Ward)
Stronger Than Pride (1988)
  • Paradise 3:37 (Directed by Alex McDowell)
  • Nothing Can Come Between Us 3:51 (Directed by Sophie Muller)
  • Turn My Back on You 4:08 (Directed by Sophie Muller)
  • Love is Stronger Than Pride (Directed by Sophie Muller)

Love Deluxe (1992)
  • No Ordinary Love 4:01 (Directed by Sophie Muller)
  • Cherish The Day 4:23 (Directed by Albert Watson)
  • Kiss of Life 4:11 (Directed by Albert Watson)
  • Feel No Pain 3:47 (Directed by Albert Watson)
Lovers Rock (2000)
  • By Your Side 4:25 (Directed by Sophie Muller)
  • King Of Sorrow 4:40 (Directed by Sophie Muller)
Voices for Darfur (2005)
  • Mum 2:42 (The footages are from Sudan)
Soldier of Love (2010)
  • Soldier of Love 4:59 (Directed by Sophie Muller, released January 12, 2010. Shot on Location in London, England)
  • Babyfather 4:10 (Directed by Sophie Muller)
Love is Found (Friday, July 8, 2011) (Concert Footage).

Awards and nominations

Main article: List of awards and nominations received by Sade


  1. Top Selling Artists according to Recording Industry Association of America web site
  2. Sade Announces First Tour in Eight Years. VH1. Retrieved on 2009-06-14.
  3. RIAA Gold & Platinum. RIAA (9 November 1994). Retrieved on 2008-05-31.
  4. Chart Stats Sade Love Deluxe. Chart Stats. Retrieved on 2008-10-10.
  5. BPI Certified Awards. BPI (1 June 1993). Retrieved on 2008-05-31.
  6. [Sade (band) at All Music Guide The Best Of Sade: Charts]. Retrieved on 2009-03-31.
  7. RIAA Gold & Platinum. RIAA. Retrieved on 2009-03-30.
  8. article "Sade to debut new single Tuesday"
  9. Sade web site news
  10. News-relesaes at
  11. PR Newswire (30 September 2010). Sade Embarks on First Global Tour in Ten Years Kicking Off North American Leg on June 16th, 2011 in Baltimore, MD. Press release. Retrieved on 31 May 2011
  12. The Greatest: Ep. 214 "100 Greatest Artists of All Time"

External links

  • Sade Official Website
  • Sade at MySpace
This page was last modified 19.08.2011 02:54:28

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