Radio Swiss Jazz conducted an online audience survey from October 10th until December 31th. A total of 4625 listeners participated in the survey, and a summary of their replies can be viewed below.

When did you start listening to Radio Swiss Jazz?
1998  9.5%
1999  4.5%
2000  11.5%
2001  6.1%
2002  9.0%
2003  12.1%
2004  17.1%
2005  15.5%
2006  12.6%

How often do you listen to Radio Swiss Jazz?
Usually every day  41.1%
Several times a week  40.3%
About once a week  11.3%
Less than once a week  4.2%
Hardly ever  1.2%

When you listen to Radio Swiss Jazz, how long do you usually tune in for?
No more than 30 minutes  2.4%
Between 30 minutes and an hour  17.6%
One to two hours  40.3%
Two to four hours  24.9%
More than four hours  13.0%

Where do you usually listen to Radio Swiss Jazz?
At home  91.7%
At work  22.1%
In a public place (restaurant, hotel, hospital, bar, gym, etc.)  1.4%
In my car  2.1%
Out of doors (on the train, while running, etc.)  0.4%
In my holiday home  4.0%
Elsewhere  1.9%

Have you ever heard of DAB digital radio?
Yes  70.3%
No  27.9%

If your answer to the question above was ‘yes’, how did you learn about DAB digital radio?
On the radio  39.8%
On television  5.9%
At the cinema  0.4%
on the Internet  23.8%
I saw a poster ad  1.5%
I saw a window transparent on a bus/tram  2.2%
I read an article in a newpaper / magazine  17.6%
I saw an ad in a newspaper / magazine  2.6%
I received an e-mail / a letter  2.3%
from a retailer / salesperson in a shop  2.9%
from friends or aquaintances  5.6%
other  6.5%

Do you own a DAB digital radio?
Yes  11.2%
No  84.7%

Do you know someone who owns a DAB digital radio?
Yes  11.5%
No  84.9%

How do you receive Radio Swiss Jazz?
Within Switzerland via satellite  4.8%
Outside of Switzerland via satellite  17.6%
Within Switzerland via cable network  52.9%
Outside of Switzerland via cable network  3.4%
Within Switzerland on DAB (Digital Audio Broadcasting)  7.1%
Outside of Switzerland on DAB (Digital Audio Broadcasting)  1.0%
Within Switzerland on the Internet (streaming)  20.3%
Outside of Switzerland on the Internet (streaming)  22.1%

How did you first hear about Radio Swiss Jazz?
By accident while searching the programme offer on my satellite receiver  13.1%
By accident while searching the programme offer on the cable network  15.4%
By accident while searching for programmes on my DAB receiver  0.8%
By accident while surfing the Internet  10.3%
On the programme list provided by my cable network provider  21.0%
On a programme list in a specialist magazine on satellite reception  4.2%
While searching for Jazz channels on the Internet  8.0%
The channel had already been preset by my specialist retailer  1.6%
From friends, colleagues, aquaintances  17.7%
I received a flyer at a concert / festival  2.4%
I received a flyer at a Jazz club  0.6%
I saw an ad in the cinema  0.1%
I saw a transparent in a bus / tram  5.1%
I saw an ad in a concert guide  1.1%
I saw an ad in a newspaper / magazine  1.0%
I saw an ad on a poster  1.3%
I read about it in the press  2.7%
I read about it in a Jazz magazine  4.4%
None of the above  3.7%
I don’t remember  6.3%

Thinking back over the last 12 months, do you think the programme of Radio Swiss Jazz has
improved  21.3%
stayed the same  69.5%
deteriorated  4.0%

Do you agree with the following statements on Radio Swiss Jazz?
too much old Jazz  8.6%
not enough Swing  14.2%
not enough Latin Jazz  12.1%
too much Vocal Jazz  7.4%
enough Vocal Jazz  4.3%
not enough Blues  16.8%
too much Easy Listening  13.3%
not enough modern Jazz  12.2%
not enough funky Jazz  12.9%
too many inferior titles in an otherwise superior programme  13.2%
the same titles over and over again  17.9%
too many unknown titles  2.5%
not enough “real” Jazz  11.4%
I am 100% happy with your programming  43.7%

Have you used one or several of the following Web services provided by Radio Swiss Jazz?
Playlist  68.6%
Buy a CD  22.1%
Concert agenda  22.4%
Ticket Lottery  15.4%
Musical jury  20.9%
Musicians’ database  17.2%
Link-Sammlung  10.2%
Send a card  5.4%

Have you ever told your friends and aquaintances about Radio Swiss Jazz?
Yes  87.1%
No  10.6%

What is your favourite radio channel?
Radio Swiss Jazz  60.4%
Radio Swiss Classic  6.7%
Radio Swiss Pop  2.2%
Some other SRG radio channel (DRS1, Rete 1, etc.)  15.8%
Some other Swiss radio channel (commercial)  2.3%
A non-Swiss radio channel  9.9%

Personal Data

Your age
younger than 15  0.1%
between 15 and 24  5.1%
between 25 and 34  8.5%
between 35 and 44  16.5%
between 45 and 54  24.3%
between 55 and 64  27.0%
between 65 and 74  14.7%
75 years and more  2.3%

Your Sex
Female  14.2%
Male  84.1%

Your Occupation
Student (at school)  0.8%
Student (at the University)  6.1%
Housewife  1.9%
Self-employed  16.0%
Tradesperson  1.8%
In commerce  4.7%
In agriculture  0.2%
Employee / civil servant in a leading position  19.4%
Employee / civil servant  22.6%
Blue collar worker  1.4%
Senior citizen  20.3%
Not employed  1.7%
Temporarily unemployed  1.1%

Your area of residence
German-speaking part of Switzerland  52.0%
French-speaking part of Switzerland  9.3%
Italian-speaking part of Switzerland  2.0%
Rumantsch-speaking part of Switzerland  0.4%
Germany  9.7%
France  4.0%
Italy  7.8%
Austria  3.0%
Another European country  7.1%
Outside of Europe  3.2%

Would you be willing to participate in another survey next year?
Yes  92.9%
No  5.0%